W2 STORE LTD

W2 emerged towards the culmination of the Comme des Garçons Guerrilla Store Project in October 2009. As the final installation in the Guerrilla Stores series, its primary goal was to introduce Comme des Garçons products to a city with limited access to them. Housed in a 19th-century cow shed located in a historical Glaswegian lane, its success in providing a space for customers to immerse themselves in fashion, music, design and more ultimately resulted in an indefinite extension of the partnership with Comme des Garçons. The original concept for W2 was developed by David Mullane. As of April 2023, a new chapter begins at W2. Under new leadership, the store aims to position itself at the forefront of independent contemporary fashion retailing in the UK, offering an updated brand mix, a comprehensive e-commerce infrastructure and a carefully curated in store experience. Although W2 is updating its approach, it will continue to build on its strong history as a brand.