MERLIN ENTERTAINMENTS GROUP HOLDINGS LIMITED

Merlin Entertainments is the global leader in branded entertainment destinations. We create and deliver memorable, immersive brand experiences for over 60 million guests every year. We bring brands to life for our millions of guests through continued investment, capturing new market opportunities and maintaining our strong market position as a unique, multi-format international operator of strongly branded and IP-led location-based entertainment. Merlin operates in an attractive marketplace, benefiting from underlying growth characteristics and favourable dynamics. It's been our strategy to create a high growth, high return family entertainment company. We see the growing importance of Intellectual Property (IP) content and how location-based entertainment can be a platform for this, providing greater ways to deliver immersive experiences. We continue to diversify our portfolio, by geography, brand and customer, ensuring a balance of indoor and outdoor attractions and international and domestic visitation. Today we operate a diverse global estate in more than 20 countries, from shorter dwell-time Gateway Attractions such as SEA LIFE, Madame Tussauds and The London Eye, to iconic theme park resorts like LEGOLAND, Gardaland Resort, and Alton Towers Resort.