GOLF PRINCIPLES LTD

Golf Principles was established in 2008 by PGA professional veteran, Jason MacNiven. His philosophy is deeply rooted in a process which finds the best equipment available for golfers of all levels and swing capabilities throughout the South of England. Golf Principles takes their equipment specifications for each customer and custom assembles their clubs using state-of-the-art machinery. They currently operate out of their studios in Basingstoke, UK and extend their services by fitting at a few partner golf clubs in the greater London area. Club Champion, the USA’s most prominent name in custom club fitting and building services, acquired Golf Principles. Club Champion UK’s main fitting facility is in Basingstoke; however, it has developed partnerships with several golf clubs, including Brokenhurst and South Essex, in order to reach customers in other areas of the country.